由于收到的大量申请，2024年春季DMO营销计划，特别活动 & Festivals Sponsorship Program, 和Marketing Leverage Program奖励通知将于5月7日发出, 2024, and May 10, 2024.
弗吉尼亚旅游公司(VTC)提供了几个资助项目来帮助弗吉尼亚旅游业. Below is a summary of the current and future programs: [ See below + PM Funding Opportunities.pdf for easy printing ]
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Virginia Tourism Corporation Grant Programs
VA250 Marketing Leverage Program
- Reimbursable grant program to leverage existing marketing funds. 需要一个有针对性的，以研究为基础的营销计划，旨在推动旅游业在美国250的背景下th commemoration
- Marketing Focus: 目的地，节目，景点，博物馆和事件与美国的250th Commemoration and the quest for freedom
- Who is eligible: Officially recognized VA250 Committees, historic sites and museums. 有关如何成为官方认可的VA250委员会的信息，请访问www.VA250.org
- Match: If in a federally recognized Economic Development District required minimum match is 1:1 in-kind match; if not in a federally-recognized Economic Development District required minimum match is 1:1 cash match
- Opens: Fall Round – Opening August 1, 2024 – Closing September 17, 2024
- Max Award: $10,000
- How: Online application portal
- For information and questions, please email [email protected]
(VTC) Microbusiness Marketing Leverage Program
- Reimbursable grant program to leverage existing marketing funds. 需要一个有针对性的、以研究为基础的营销计划，旨在推动弗吉尼亚的旅游业
- Marketing Focus: Small business and shoulder season (September to May) marketing
- Who is eligible: 与旅游相关的小型企业，全职人数不超过20人 employees including boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation
- Additional eligibility: DMOs, Chambers of Commerce, NGOs, such as PDCs and Main Street organizations, 可以申请，但申请必须支持微型企业和/或有强大的营销计划的季节性访问
- Opens: Mid-July to August
- Max Award: $5,000 for small businesses; up to $10,符合资格的机构申请者，最少以1:1的现金或实物进行市场推广
- How: Online application portal
- For information and questions, please email [email protected]
(VTC) Marketing Leverage Program
- Reimbursable grant program to leverage existing marketing funds. 需要一个基于研究和可衡量的营销计划，旨在推动弗吉尼亚的旅游业
- Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events
- Opens: Early February 2025
- Award Tiers:
- Tier One: 1:1 minimum cash match for award of up to $20,000
- Tier Two: 2:1 minimum cash match for award of up to $50,000
- How: Online application portal
- For information and questions, please email [email protected]
- Who is eligible: 对旅游业产生积极和重大经济影响的营销费用的官方弗吉尼亚州dmo，必须包括旨在推动访问弗吉尼亚州的营销计划
- Opens: Early February 2025
- Award tier: Up to $20,000 with minimum 50% cash or in-kind match
- How: Online application portal
- For information and questions, please email [email protected]
Virginia Special Events and Festivals Program
- Who is eligible: Virginia based special events and festivals for marketing and production of special events and festivals; special events and festivals must have at least two years of prior attendance since 2017 and must have a minimum attendance of 1,000 attendees Special events and festivals with less than 1,000 attendees should apply for the Marketing Leverage Program
- IMPORTANT NOTE: 2024年早期的一轮只适用于1月1日和1月1日之间的节日和特殊活动, 2024 and December 31, 2024. 另一轮弗吉尼亚特别活动和节日项目将于2024年年中开放，用于1月1日之间的节日和特别活动, 2025 and December 31, 2025
- Impact of special events and/or festival must show 对旅游业和营销计划的积极和重大影响必须设计，以推动访问弗吉尼亚州. Only 50% of award may be spent on event production costs. Applications with plans to use production funding to expand festival capacity; add a stage, enhance visitor experience, add artisan markets, concessions, food trucks, or other revenue generating activities will score higher
- Award tiers:
- Tier One: 1,000-4,999 attendees; up to $5,000 award with minimum 50% cash or in-kind match
- Tier Two: 5,000-19,999 attendees; up to $10,000 award with minimum 50% cash or in-kind match
- Tier Three: 20,000+ attendees; up to $20,000 award with minimum 50% cash or in-kind match
- Opens: Mid-August to September
- How: Online application portal
- For information and questions, please email [email protected]
DRIVE Tourism│Workshop Grant Program
- What’s available: $20,000 up front grants to 10 DMOs
- Who is eligible: Virginia DMO’s only
- When: TBD summer 2024
- How: DMOs complete online application, and hold a VTC-led community workshop, requires 50% cash or in-kind match. 项目运用竞争策略和轮辐法进行推广和产品开发. 资金可用于营销和提高旅游产品概述的计划指导方针. 更多信息将在2024年初夏公布.
- Contact: Caitlin Johnson [email protected] | Jacob Bower [email protected]
Tourism Development Financing Program (TDFP)
- What’s available: 缺口融资对旅游新产品开发的资本投资
- Who is eligible: Economic Development Organizations
- When: Year-round; no time limitations
- How: EDO证明了基于游客需求的当地旅游产品的不足, through current research from a locality’s Community Comprehensive, Tourism Development and Marketing Plans. 然后，开发商通过预估和市场研究来证明他们的项目填补了不足. If certification is achieved, 国家从该项目每季度征收的销售和使用税中拿出一定比例
- Learn more at http://maps.textstheromanceback.com/TDFP
- Please contact Wirt Confroy at [email protected] regarding these changes
Tourism Improvement Districts (TIDS)
- What’s available: 旅游企业为旅游营销和开发而收取的旅游费用
- Who is eligible: 新成立的工业贸易署管理委员会，由参与区内的企业组成
- When: Year-round; no time limitations
- How: Local lodging, dining, 零售和旅游企业向当地政府请愿，要求制定TIDs计划. 该计划定义了区域地理和使用参数，以及资金的来源和用途. 新成立的参与企业管理委员会聘请了一名非营利性管理人员协助管理项目和资金
- Please contact [email protected] for more information
- Learn from VA’s first TID in action, via this expectional example > Richmond Region Tourism TID